Monthly Archives: December 2017

Great Small Business Event Marketing

For more going on fifteen years, I have been helping business owners and organizations hold events. The events ranged from races, to fairs, to concerts and dinners. Though the attendance varied greatly between them, the goals of management were often met and exceeded.

Events are the best way to:

get prospects to visit your store for the first time

build upon existing relationships with customers and vendors

grow existing lines of revenue

rally and motivate workforce and volunteers

expand branding

grow online presence and position

have a great time!

Events are very community oriented, and driven by the same. Bringing people together creates buzz.

There are three major areas of an event: event marketing (getting the brand out), event management (making sure the day is planned well and executed successfully), and event planning (getting all the details together to meet the event vision). Working together, these three items, thought out and coordinated, make great events.

I am often asked questions related to any of these three items. The questions I hear range from band and entertainment to how to use Facebook. Small businesses can do a lot with a little encouragement and direction. They can go really far with a little help from someone in the event industry. Small businesses and Organizations have a lot of gusto. They are ready to go all the time. And when they can see that something will get them further, they often grab the opportunity.

Small businesses are flexible. They can have a simple, low cost event marketing schedule coordinated with other ongoing marketing. Pairing an event with current expenditures creates broad public awareness. With current promotions are paired with a chance to experience a business or product, customers have incentive to participate.

I have often seen this occur. In one case, a restaurant advertised their foods as well as an evening with live music. Some monies from the night would be donated to the city fireworks fund. This night brought some business and money for community fireworks. The result was the night of the fireworks show, the restaurant was full to the brim. They had one of their best nights ever.

The power of small business event marketing is understated. Giving customers a reason to experience a small business in the form of a party invitation has leverage. As a small business owner, having an event can be fun, rewarding, and valuable to sales overall.

Five Power Principles Successful Entrepreneurs Know And Use To Create Immense Wealth.

Five Power Principles Successful Entrepreneurs Know And Use To Create Immense Wealth.

#1 Process Comes Before Outcomes.

No field of human endeavour is completely isolated from all others. Parallels arise in sports from which wealth creators can learn interesting things.

Take this principle of focussing on process before outcome to build your financial freedom. Whilst not wishing to compare boxers of different eras or weight divisions, it is true to say that over the years a few proud men stand far above their peers as successful boxers. What such men have is a true gladiatorial spirit. They are all possessed of a passion for what they call ring craft The art of the ring.

These sportsmen become very wealthy, not because of focussing on the money but rather by concentrating on the process of perfecting their ring craft and survival skills inside the ropes. In return, they reap the rewards of huge pay days and corresponding wealth.

#2 Prove Your Business Idea Early On.

Entrepreneurs, who want a proven and successful wealth creating process, need to follow a critical sequence of events.

Proof of concept starts when you identify a market opportunity, gap or niche.

Design the products and services with which to fill the identified market gap.

Test drive the products to ensure they are “fit for market purpose.”

The proof stage should be a small scale preview of the main show. This is where you test ideas before spending a fortune and then finding out it does not fly.

#3 Expand Your Business.

If your idea fails even one of the proof of concept phases ditch the idea. If however, it passes all three stages then you are ready to expand your wealth creating machine. Business expansion is not the same as overstretching your resources. It is a planned process.

You can expand your business vertically or horizontally. The former involves growing the business in its “core” sector. The latter involves growing your wealth creating machine by diversification into other sectors.

Within each of these growth models, two critical sub processes are at work. Both rely on building effective human relationships. On the one hand, you must build and maintain harmonious customer service and customer relationships. On the other hand, you must engage effectively with your employees.

#4 Give The Customer What The Customer Wants.

Trying to lead the market carries the huge danger that your products and services may have no market credibility and worse no commercial viability. The marketplace simply ignores your solutions.

The issue here is, “Do you invent first and market second, or do you find the market need first and then develop a solution?”

You should find the market need or gap first and then plug the gap with your product or service.

Your wealth creating machine must adapt and be alive to changing market conditions and needs. “Inventing a wheel” is a once in a lifetime affair best left to a few very creative individuals.

Qiqqa Entrepreneur Wins 5k

James Jardine from the University of Cambridge in the UK won third prize in the post-graduate category of the Santander University Entrepreneurship Awards.

He scooped 5,000 for his company Qiqqa.com a company that provides free software which helps students and researchers manage information.

The awards aim to support and encourage university students to pursue their business ideas and are open to students from all 58 universities within the Santander programme.

To mark the fifth anniversary of Santander Universities in the UK, Santander chief executive, Ana Botn, announced an additional 1.5m of funding to UK universities, taking its total investment to 7 million during 2012, as well as 100 new mobility grants of 2,500 available to UK students to study abroad.

She also extended the banks support for small businesses with the launch of a new programme to place graduates from the countrys top universities on internships with SMEs across the UK.

The programme to encourage entrepreneurialism amongst graduates is a collaboration between Santander and its university partners and aims to promote the benefits of working for a SME to third-year or recently graduated students, while providing smaller businesses with an injection of talent not always easy to obtain by companies with limited administration resources.

Santander will work with its partner universities to find students and companies who will benefit most from the scheme and will help with placement and administration, including project management, as well as part-funding a basic salary for the students.

Ana Botn said: Youth unemployment and particularly graduate unemployment is one of the most pressing issues for the UK economy. We hope our new programme offering 500 student internships to SMEs can help provide our talented graduate community with the opportunity to gain vital experience in the work place, whilst opening their eyes to the benefits of working for smaller companies.

SMEs have not typically attempted to compete with the graduate recruitment schemes of the big FTSE players and we hope that this initiative will give a wider range of companies the benefit of fresh, young talent.

As the engines of progress and invention, universities have an important role to play in incubating the enterprises of tomorrow. Santander is proud to be supporting and recognising the entrepreneurial skills demonstrated by students through our Entrepreneurship Awards, as well as announcing an additional 1.5 million of funding to support British universities, taking our total investment to 7 million in the UK and 120 million globally, this year.
Photograph:James Jardine receiving his prize from Santander chief executive, Ana Botn

Kfc Franchise – What You Need To Know

A KFC franchise is just part of the umbrella of the Yum Brands empire. Yum Brands is the largest restaurant franchise system in the world. KFC franchises are located in over 80 countries worldwide and have sister franchises like Pizza Hut, Taco Bell, Long John Silvers and A&W.

There are quite a few advantages of being part of the Yum Brands family however, owning a KFC franchise may not be right for you.

First and foremost, any potential franchisee must be prepared to own more than one franchise. Therefore, if you want to open a KFC, you’re also most likely going to need to open another franchise in the same location. That’s why you see so many groups of fast food stores in the same location. A good idea would be to consider owning multiple franchises on multiple sites.

Yum Brands has quite a reputation for having ambitious business owners as their franchise owners. To be considered on their “good list”, you’re going to have to own at least three KFC franchises. In fact, ambitious franchise owners will get help from Yum Brands on building up their franchises.

The upfront cost to get into a KFC franchise is why so many people do not qualify for this particular franchise. Go ahead and plan on spending 1,000,000 to 2,000,000 to start up your KFC franchise and partner brand franchise. Furthermore, your net worth has to be above 1 million and you have to have liquid assets of at least $360,000. On top of that, you must have experience in the food service industry or least your partner must have that experience.

Plan on spending at least a year going through the whole process from start to finish. If you qualify based on their requirements, you will meet with the Yum Brands leadership to see if the relationship would be a good one for both parties involved. Then there would be the work finding a site and all that other fun stuff.

Bottom line is owning a KFC franchise can be very profitable and a very solid investment even if you can qualify for the high demands of buying a KFC franchise.

Characteristics of a Successful Serial Entrepreneur

Before a doctor diagnoses a specific disease, his patient must undergo a series of laboratory exams and assessments. He has to know the history of his patient and how lifestyle affected his present health problem. As results come in, that would be an indication of the time when a physician gives specific drugs and therapies for maintenance. This will eventually contribute to the level of optimum health for that individual. If all else fails, the process will be repeated again.

Similar to a doctor, what the above mentioned situation has stated, an entrepreneur’s responsibility would be pretty much the same. It’s just that, he should see his customers as his patients (not literally)and what they must have to survive a present predicament or a need. He must follow certain steps before doing anything irrational that could contribute to the downfall of his business. He should have certain characteristics innate in his personality for if he lacks one of these, he’s most probably doomed to fail.

Entrepreneurship is collectively defined as exhibiting one’s vision, taking action, and pursuing that vision as a goal to be achieved in life as service to reality. In the meaningless definition, it’s getting your butt out of that couch and doing something rather than fulfilling your life’s destiny of being a couch potato. Stated below are some of the distinct attitudes an entrepreneur should positively have:

Optimism – is foreseeing things in a positive way notwithstanding any circumstances that may hinder progress. The assertiveness of an individual depends on on e’s knowledge of how to handle a difficult situation

Creativity – is thinking outside the box. Expanding one’s mind of what is beyond the ordinary through fine research and collection of data.

Stability – more so mental, social or emotional, a leader must possess a stable life which means he could handle tough situations during tough times

Charismatic – intelligence of communicating with different walks of life.

Risk-taker – as someone beginning their own dream, one should be stern and must have the guts to take the big leap of plunging into their own doom or success. One should not be afraid of taking chances when opportunity strikes.

Energetic – willing to do whatever it takes to reach to the finish line. The inner drive must always be at its highest level happy to work overtime. His or her enthusiasm must prevail the next best thing.

Time bound – like a written report in a newspaper, an entrepreneur must be on top of things,by looking at our past, we could predict our future.

Small businesses, in time, would turn out big if the scope of management exceeds what is expected. So it is necessary for a beginner to be positive about his endeavors. He must be very observant of what his environment lacks and needs.
Think big! Take Action!!!!. Make your business dreams come true.

Retail Store Security Equipment – Protect Your Money Now

Security equipment for your retail store must be consistently updated to stay ahead of even the most technologically advanced thieves. To help you get started, here is some basic security equipment your retail store must be in possession of.

Entry Alert Door Chime
During non-operating hours, most thieves would still use the conventional mode of entry and go through the front door of your retail store. Thats why its important you have the necessary security equipment on every door you have in your store. Use entry alert door chimes for doors leading to your main store, backroom, storage, and every other door in the room.

Entry alert door chimes are easy to install; you just have to mount them on a wall or ceiling. No complicated wiring is involved. These chimes are light sensitive and motion activated and able to operate at a maximum of fifteen feet. They run on an AC adapter but they also operate on batteries in case theres a power blackout.

Convex Security Mirror
They can go as wide as 36 inches now to ensure that you see everything thats happening at every corner in your retail store. The best security mirrors are made of shatter-proof acrylic, allowing them to withstand damage from frustrated vandals or thieves when they found out theyve been caught.

These security mirrors also serve a secondary purpose and thats to let you see if there are any customers or clients having trouble so that you could send assistance for them immediately. When shopping for convex security mirrors, be sure that your purchase comes with the necessary mounting hardware and guarantee easy DIY installation.

Under Counter Safe
Dont rely on your cash registrar alone to keep your money safe. Instead of leaving large amounts of money in your cash registrar, immediately store the larger bills in your under-counter safe. The best models feature safety bolts, cash slot baffles, and multiple keys for more stringent security.

When shopping for under counter safes, be sure that its dimensions fit its designated space in your retail store.

Counterfeit Detector Pen
Criminal attacks are not always violent in nature. Sometimes, theyre subtle but this doesnt mean theyre any less damaging if you still end up losing thousands of dollars when youre paid counterfeit money.

Simply use the pen to mark the dollar bills youre having second thoughts of accepting. If the mark shows up a light color then its real but if it comes out dark then youve got fake money in your hands. Be sure to contact the police immediately and save other retail store owners future headache.

Mortgage Modification Companies – Are They Legit

Facing possible foreclosure is indeed a highly stressful situation for any homeowner; this is your home, your security, your future! Deciding to go it alone or have a mortgage modification company assist you can be very confusing and only adds to your stress! Which is best for you? Are there mortgage modification companies out there that are legitimate?

Let’s first look at going through the process on your own. Depending upon your lender there are many requirements that must be met to qualify for a mortgage modification. There are a lot of forms and crucial information that must be presented correctly and accurately if you hope to qualify. You can do the research required; you can contact your lender yourself as millions have and had very successful outcomes! The key here is to do your homework! Make sure you know exactly what your lender requires! Leaving out even one form or one piece of vital information could be the determining factor in qualifying and getting approved! If you are comfortable doing the research and filling out the forms and in dealing directly with your lender than you can certainly do this on your own!

If you don’t feel quite as confident and want help, it is available! There are legitimate mortgage modification companies that will walk you through the process and deal with your lender so you don’t have to. You do need to do some homework before choosing someone to assist you! There are some scams out there to be wary of! Mortgage modification companies will charge a fee that can be thousands of dollars. For many homeowners it is worth paying that fee for the security of knowing the company is dealing with the lender to get you the best possible modification loan. The choice is truly up to you! Make sure to investigate the mortgage modification companies prior to choosing one to work on your behalf.

You can also hire an attorney to help you with the loan modification process. Usually an attorney will charge more than the mortgage modification companies will because an attorney is on retainer. Keep in mind that you do not need an attorney for this process, again that is up to you!

Online Shopping Tips By Using Specialty Bottle Coupons

If you like to shop at online, you want to get the best deals by saving Specialty Bottle coupons, Specialty Bottle coupon codes, Specialty Bottle discounts, Specialty Bottle promotional codes Specialty Bottle free shipping .

Through online shopping, you can buy almost any product that is electronics to travel, automobile, clothing, food, jewelries. The internet has made it possible for consumers to shop at thousands of online stores using Specialty Bottle coupons, Specialty Bottle coupon codes, Specialty Bottle promotional codes, Specialty Bottle free shipping, and pay for their purchases without ever leaving home. For many people, online shopping saves valuable weekend time for their families

Take advantage of these shopping by using Specialty Bottle coupons, Specialty Bottle coupon codes, Specialty Bottle discounts, and Specialty Bottle free shipping, before you decide to buy. With a little effort, the right online Specialty Bottle coupons can save you a lot of money. There are several wonderful websites that offer online coupons for major stores online. Some of the biggest retailers distribute Specialty Bottle coupons to their affiliates, which pass the savings on to the online consumers.

The Internet has become the favorite shopping experience for millions of people in recent years. Consumers have discovered that not only it is easier and faster to shop online, it’s also often cheaper. With so many online retailers competing through a single window, the online deals and bargains to be found are usually better than the ones in physical stores. Many of online retailers offers Specialty Bottle coupon codes, Specialty Bottle promotional codes and Specialty Bottle free shipping that can be typed in during checkout to give you a percentage off on your purchase or free shipping.
Save your money on a wide variety of products when you shop at online. By Collecting Specialty Bottle coupon codes you can save a great deal of money, and benefit from a reduction in the ultimate price you have to pay. And what’s more, it won’t cost you a penny, and it’s easy to redeem, so there really are no obstacles to saving you money at online.

How To Maintain And Store Your Hunting Knives

Your hunting knife is not just a tool for hunting wild game, but an extension of yourself. Just as you would take care of your own body, you should regularly clean and oil your hunting knives to keep them in prime condition. If your knife is lackluster and has dull edges, then it??s past time to get it cleaned and serviced. Simple steps such as washing your knife after use goes a long way in preserving its integrity. By using proper cleaning and storage techniques, you will be able to preserve the longevity of your stainless steel hunting knife for many years to come. Here are some tips to keep your hunting knives in prime condition.

Get rid of fingerprints
The first thing you should do when cleaning your knife is to get rid of fingerprints on the blade; fingerprints contain an acid that causes your blade to rust. A great way to get rid of fingerprints is to softly rub a mixture of salt and vinegar on the blade with a clean soft cloth or wine cork.

Clean after every use
Remember to clean your stainless steel hunting knives after every use. Use a spray cleaning product that is specifically formulated for stainless steel. After cleaning, immediately dry your hunting knives using a soft cotton cloth. Make sure to dry both the blade and handle all the way through. If you are drying folding hunting knives then it is important to pay extra attention to the moving parts.

Oil your knife
The next step is to use oil, which keeps the blades from rusting and maintains your knife??s functionality, as well as its look. General-purpose oil works perfectly fine; simply apply a small amount to the blade of your knife, as too much oil can cause dirt and dust to stick to your blade. This does not take long, and spending a few intimate moments with your blade will ensure that your knife remains both clean and functioning for a long time.

Keep it sharp
If you have noticed that your hunting knives exhibit a severely reduced performance in cutting, then it is time to sharpen them. To do this, simply sharpen the blades of your hunting knives on a lubricated stone.

Store them properly
One of the most important aspects of keeping your hunting knives in prime condition is how you store them. During a field expedition, a leather sheath helps to protect your knife, however storing hunting knives for long periods of time in a leather sheath actually does quite the opposite, encouraging your blades to rust. In order to keep your hunting knives rust free, seek to store them in a cool, dry location with a constant temperature whenever you are not using them.

Learn and incorporate these necessary practices to clean and maintain your hunting knives yourself, and you can save yourself both time and money.

Health Care For Canadian Entrepreneurs The Most Sensible Option Is A Best Kept Secret

The Shocking Truth is that you will only realize 70% of the value of a traditional health plan.

The reality is that for the small businesses (especially the sole owner type), monthly health benefit plans are designed to yield around 30% in profit for the Providers when it comes to routine health care expenses. On average, for a small business, you will only get out 70% of the premiums you put in – the traditional monthly plans are designed that way. And, if you claim more in one year, your premiums or limitations will normally increase to maintain that 70/30 ratio.

A Health Spending Account is a great alternative for entrepreneurs.

In contrast, a Health Spending Account (HSA) is far more cost effective for these routine health care expenses, without the artificial percentage and coverage limitations imposed by the insurance carriers. For example, most monthly health plans cover 80% for routine cleaning, up to a fixed annual limit per person. HSA’s have no percentage limits imposed – 100% is covered.

Monthly health plans typically cover only certain services. Few monthly plans cover things like glasses, massage therapy, orthotics, contacts, laser eye surgery, etc. A Health Spending Account allow entrepreneurs’ and their dependents to gain access to a full spectrum of health care services.

The final good news is that Revenue Canada (CRA) allows incorporated Canadian businesses to write-off 100% of the costs of a Health Spending Account, and all claim reimbursements to employees (and dependents) are completely tax-free.

Is it any wonder that today the majority of small Canadian incorporated businesses are now looking at a Health Spending Account, as either their primary, or secondary form of health coverage.

The bottom-line is that it is more economical to cover the routine costs, and the broader range of health care services through a Health Spending Account. In these situations, the monthly benefits plans are more restrictive, more costly and far less flexible.